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The Framework Architect
Human Brand & Visibility System™APPLIED SYSTEM

Human Brand & Visibility System™ → Career Experience System

Visibility meets belonging.

A cinematic studio where mastery was unmatched — but unseen.
Jessica Warr designed the Career Experience System™ to make excellence visible, turning culture into visibility infrastructure.

The Framework Architect™

Career Experience System for a leading Nordic VFX & animations studio

The Challenge

Gimpville is Norway’s most established cinematic VFX studio — a place where artistry rivals global benchmarks but perception hadn’t caught up.

In a market where attention ≠ authority, the studio’s excellence was hidden behind subcontractor credits and outdated hiring touch-points.

Core challenge → Visibility, not ability.
Top talent and partners couldn’t choose what they couldn’t see.

The Solution

A Human Brand & Visibility framework transforming culture into infrastructure.

1. Career Hub — clarity as magnet.

Structured roles, growth paths, and visa info so artists see themselves in the story.

2. Precision Messaging Framework — clarity as context.

Unified voice and taglines linking project proof to culture value.

3. Studio Culture Spotlight — warmth as signal.

Opt-in rituals, team features, and recognition loops broadcasting psychological safety and pride.

Proof of System

• Unified Human Brand language across site and social.
• Live Career Hub with templates and growth stories.
• Inbound talent pipeline increase after launch.
• +132% time on Culture pages · +68% apply-click rate.
• Two-week reduction in average hire cycle.

System Logic

"Every system is perfectly designed to get the results it gets." — Donella Meadows. The Career Experience System re-engineered Gimpville’s visibility loops so perception now tracks performance.

"Every system is perfectly designed to get the results it gets." — Donella Meadows.


The Career Experience System re-engineered Gimpville’s visibility loops so perception now tracks performance.

Credits

Client
Gimpville AS (Oslo)
Lead Architect
Jessica Warr
Methodology
The Framework Architect™ — Pillars 3 & 4
Delivery Arm
CureX Digital
Stack
Next.js · Tailwind · Sanity CMS · Vercel
Year
2025

"Gimpville has already mastered the craft.
Now the world sees and feels that mastery — and the right people choose them because of it."

— Jessica Warr, The Framework Architect™

Bring the Human Brand System to Your Studio — The Framework Architect™ Jessica Warr.
Bring the Human Brand System to Your Studio

Align culture, brand, and visibility through a repeatable system built on clarity and belonging.

Start Your Visibility System

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